Saturday, February 21, 2009

Recession Runways - David Jones Autumn/Winter 2009 Launch




On a humid Saturday morning in Perth's downtown David Jones, Brand Ambassador/Supermodel Miranda Kerr launched the Autumn/Winter fashion line. There were distinctive "credit crunch fashion show" signs - a shortened runway and only a handful of models and outfits. Yet the small crowd of enthusiastic wannabe teen models, fashionistas and the media scrum weren't fazed, perhaps already planning their purchases with their K-Rudd bonus.

Introduced and interviewed by Shop Til You Drop's Fashion Director, Rebecca Caratti, Miranda charmed the audience with her dimpled smile. Dressed in a black Alice McCall dress and brown leather jacket, she flaunted her sky-high patent Sachi stilettos. "I've been wearing them all week!" Miranda gushed.


Miranda spoke about the trends of the season - warm layers, investment pieces such as designer dresses, patent shoes and bags, wet-look tights, leather jackets and floral prints.


Sass and Bide - rat pants!


Eastern Pearson




French Connection - love the metallic silver mini skirt!


After the brief fashion show Miranda fielded questions, the first one from a young gentlemen in the front row; "Miranda, could you show us your catwalk?"

Miranda obliged him with a smile and, without missing a beat, showed off her supermodel strut like a pro causing a frenzy in the media pit next to me. She whipped off her leather jacket revealing the beautiful beading on the neckline of her dress. "Interesting question!" she said as she sat back down.





Miranda also revealed to the delight of the many teenage girls that her boyfriend Orlando Bloom was in Perth, "He's not here in the store, but he's out riding his bike and enjoying Perth."

I asked Miranda what had been the highlight of her modeling career. "Definitely being the David Jones Ambassador and representing such an influential Australian brand, being one of the Victoria Secret angels and traveling the world."

All in a day's work really.

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